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Simplify the B2B buying experience

Personalize the digital commerce experience and add
the consumer-grade features B2B buyers expect

Chart

50%

Of B2B executives say
digital commerce has
become their main
sales channel1

1. “Embracing Change: The Quest to Expand Profitability Drives E-Commerce Transformation,” Oxford Economics, 2022.

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Simplify the B2B buying experience

Personalize the digital commerce experience and add the consumer-grade features B2B buyers expect

Chart

50%

Of B2B executives say digital
commerce has become their
main sales channel1

1. “Embracing Change: The Quest to Expand Profitability Drives E-Commerce Transformation,” Oxford Economics, 2022.

Your customer expects more. Now you can deliver.

B2B is complex, right?
But complexity is the enemy of a great shopping experience.
How do you make complex B2B transactions as simple as buying a T-shirt online?
Simplify B2B buying with SAP Commerce Cloud

Click to play

NEXT USE CASE

Your customer expects more. Now you can deliver.

B2B is complex, right?
But complexity is the enemy of a great shopping experience.
How do you make complex B2B transactions as simple as buying a T-shirt online?
Simplify B2B buying with SAP Commerce Cloud

Click to play

NEXT USE CASE
PAUSE PLAY