Customer data solutions from SAP
Overcome Challenges
to Enterprise-Wide
Customer Centricity
and Grow Your
Business
A survey conducted by Harvard Business Review
Analytic Services – in
association with SAP – shows
companies face three key challenges when it
comes
to realizing the value of customer data.1
Choose your challenge and explore how
to overcome these obstacles.
1. “Generating Stronger Business Outcomes Through Customer Data,” Harvard Business
Review Analytic Services Pulse Survey sponsored by SAP, June 2022.
Do You Have the Agility to Uncover Customer Insights in Real Time and Pivot to Capitalize on Emerging Growth Opportunities?
This is a critical problem:of respondents say it is very important or extremely important to integrate customer data into their business processes.
say they do this extremely successfully now, and only 17% do it very successfully.2
Overwhelming data
volume and variety: Data and organizational
silos
impede a true
enterprise-wide view of
customers.
Inability to move at the
speed of customers:
Engagements
throughout
the customer journey
lack rich customer
context, causing
missed
opportunities.
Diminished customer data
ROI: Difficulties with real-
time
orchestration and
activation leave the value of
customer data
unrealized.
SAP Customer Data Platform: Discover the Power of Enterprise-Wide Customer Centricity
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Comprehensive customer
data foundation
- Increase retention and loyalty by delivering personalized experiences fueled by first-party, permission-based data.
- Build rich customer profiles on a foundation of first-party, permission-based data.
Enterprise-wide data
connectivity
- Connect customer data from any source using a connector studio and no-code/low-code tools.
- Uncover the value of data across supply chain optimization, order fulfillment, product innovation, resource planning, and more.
Profiles for B2B and B2C
use cases
- Unify customer profiles and associate relationships at the individual or account level.
- Generate real-time, actionable insight powered by integrated customer analytics.
Why SAP Customer Data Platform?
The answers are simple:
-
Better insight into customers: Bridge functional silos, bring together fragmented customer data, and generate real-time insights to enhance your understanding of customers.
-
Greater value from data: Inform decision-making in areas such as supply chain optimization, order fulfillment, product innovation, and resource planning with accurate, trusted customer data.
-
Increased engagement: Fuel customer interactions with rich context based on deep, enterprise-level data from financial ledger systems and the supply chain.
Take a Free Self-Guided Tour
Want to see SAP Customer Data Platform in action?
Click here to explore our self-guided demo.
Click here to explore SAP Customer Data Platform.
Customer Viewpoint
“Customer data is a strategic asset that Ferrara will be able to leverage across customer touch points with SAP Customer Data Platform in place.”
Dan Bartelsen, Director, Information Technology Business Partner – E-Commerce and Digital, Ferrara Candy Company3
Friction-filled customer
journeys: Churn rates
climb when it’s
difficult
to register or log in to
your digital properties.
Off-target experiences:
Conversion and retention
suffer when
customer
engagements aren’t
consistent, trustworthy,
and secure across
channels, regions,
and devices.
Moving at the speed of
customers: Trust breaks
down and growth
opportunities are missed
when your technology can’t
scale or
react
at
the speed of
modern customers.
SAP Customer Identity and Access Management for B2C: Boost Retention and Loyalty by Elevating Experience and Security
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Quick ramp-up and simplified
onboarding
- Deploy where needed and get up and running quickly with a highly flexible, multitenant cloud-based architecture.
- Speed time to value and expand rapidly by designing secure onboarding experiences using more than 40 prebuilt social connectors.
Centralized identity and
consent management
- Decouple your identity and consent strategy from your application landscape and scale your business at will.
- Empower customers to update their preferences with automated triggers and a self-service preference center.
Enhanced security and
authentication
- Use high-precision detection to thwart account takeover attacks and smoothly adapt the customer experience with AI-driven authentication.
- Minimize churn and strengthen loyalty by authenticating customers with diverse and unique passwordless journeys.
Why SAP Customer Identity and
Access
Management (SAP CIAM)?
The answers are simple:
-
Faster customer onboarding at scale: Bring more known customers into the fold with consistent, personalized, and secure experiences across channels and regions.
-
Stronger loyalty: Base your customer engagement strategy on zero-party, first-party, and other permission-based data.
-
More trust and security: Reduce fraud risks with passwordless authentication while earning more trust by giving customers control over their personal data.
Take a Free Self-Guided Tour
Want to see SAP CIAM for B2C in action?
Click here to explore our self-guided demo.
Click here to explore SAP CIAM for B2C Features.
Customer Viewpoint
“SAP’s customer data solutions provided us with that opportunity to get to know our customers before they walked onto the site.”
Expo 20205
The trust gap:
Difficulties earning
customer trust impede
the
collection of
customer data.
Complex requirements:
Managing the
intricacies of consent
across
regions can
slow time to market.
Issues of scale:
Technological infrastructure
can't handle the
exploding volume of
consent and preference
data.
SAP Enterprise Consent and Preference
Management: Personalize Engagements
Based on the Ultimate Currency
–
Trust
Hover for details
Customer data for trust-based
engagement
- Trust in the quality and value of your customer data with solution designed to manage data privacy intricacies across regions.
- Give customers control over their personal data by offering them self-service portals and enforcing their communications preferences throughout their journey with your business.
Global scalability
- Globalize your customer identity and consent strategy with solutions that have a large geographical footprint, including multiple data centers.
- Deliver consistent experiences to customers no matter where they are by minimizing the latency of globally distributed data
Enterprise-grade
technology
- Minimize friction in the customer onboarding journey by processing and responding in milliseconds with technology built to meet the demands of global enterprises.
- Address regional data privacy regulations at a global level by managing all versions of customer consent across regions, locales, channels, and devices in a centralized platform.
Why SAP Enterprise Consent and
Preference Management?
The answers are simple:
-
Enhanced visibility and management: Manage consent, preference, and profile data in a centralized, audit-ready cloud platform.
-
Scale with confidence: Decouple your identity and consent strategy from your application landscape and scale operations based on business goals.
-
Greater loyalty based on trust: Deliver the transparency and personal data control customers demand at each point of engagement.
Take a Free Self-Guided Tour
Want to see SAP Enterprise Consent and Preference Management in action?
Click here to explore our self-guided demo.
Click here to explore SAP Enterprise Consent
and Preferance Management features.
Customer Viewpoint
“We chose customer data solutions from SAP to help FranklinCovey remain customer centric. Using this platform to house and secure customer data in a single location means keeping our customers at the top of our priority list.”
Blaine Carter, Chief Information Security Officer, Franklin Covey Co7